The PSA video shows that “even the kids know” litter is bad for where we live, but “they know what to do”: pick it up and throw it in the trash can.
“Staten Island listen up. Our litter problem is a self-inflicted one that Staten Islanders are doing to other Staten Islanders, one that Staten Islanders are doing to kids who are calling on you to help them keep their home clean. We hope these Staten Islanders grow up to be less inclined to act selfishly and demonstrate a greater appreciation for their neighbors and our Island,” said Borough President Oddo.
This first video features the children and grandchildren of Borough Hall staffers sharing the message to keep Staten Island clean. This is meant to kick off the new campaign and the Borough President is asking Staten Island parents to share videos of their kids sharing their messages to properly dispose of garbage and keep our borough clean. If interested in your child taking part in our anti-litter campaign, please contact Renee Sarno at RSarno@statenislandusa.com for details.
Borough President Oddo last week announced the resurgence of “Own the 18,” an anti-litter program, which encourages home and business owners to remove litter from their property, as well as 18 inches into the street, as required by NYC Administrative Code: Section 16-118(2)(a). During the weekend of July 18 (July 17-18), Borough President Oddo is asking Staten Island property and business owners to commit to taking a few moments to clean in front of their properties. Those who participate are encouraged to post before and after photos on social media with the hashtag #OwnThe18 to be re-posted by the office’s social media accounts.