Borough President James S. Oddo’s Office of Tourism and Cultural Affairs is pleased to announce the launch of a FerryAds campaign for VISIT Staten Island in partnership with the Staten Island Chamber of Commerce and Destination St. George. The campaign launched May 1 and is slated to run through June 2019.

In December 2018, VISIT Staten Island’s new brand was announced to encourage residents to explore their own backyard and take advantage of the programs and events that are found so close to home. Now, this brand can be seen in advertisements located on the Staten Island Ferry boats and the digital screens in the Whitehall and St. George Ferry Terminals along with images of Staten Island locations and cuisine.

Funding for this ad campaign was made possible from a Market New York grant from Empire State Development/I LOVE NY, awarded through the Regional Economic Development Council initiative, in partnership with the Borough President’s Office of Tourism and Cultural Affairs, the Staten Island Chamber of Commerce and Destination St. George.

ThoughtMatter, a Manhattan-based branding agency, designed the brand and fully captured the essence of Staten Island as a place where people live, work, and play. As part of the re-branding campaign, a new web site was created, and a series of creatives were done for advertising.

“This is the first-ever marketing campaign for VISIT Staten Island with its new brand and we couldn’t be happier with the messaging and visuals created by this team. We worked with local photographers Michael McWeeney and Lance Reha to capture the best of Staten Island,” said Jennifer Sammartino, Deputy Chief of Staff for Borough President Oddo, who oversaw the branding project. “This campaign is designed to give people a glimpse of what’s here on Staten Island and beckons visitors to go to our newly redesigned web site to learn more. I’m excited to see what the impact is.”

The brand’s placement on the Manhattan side will allow visitors to discover Staten Island before they take a ride on the Staten Island Ferry, which is one of the most visited attractions in New York City with 90,000 riders daily. Because of the development on the borough’s waterfront, this office expects ferry ridership to increase, therefore exposing the brand to a larger audience.

“It was fun for the Staten Island Chamber of Commerce to be a part of creating a brand specific to Staten Island, the Unexpected Borough.  We all know Staten Island has so much to offer and it’s important to get the word out.  The launch of this advertising campaign serves as a great opportunity to highlight our cultural attractions, world class shopping and accommodations, restaurants, and so much more. Led by increased ridership on the Staten Island Ferry, tourism continues to grow on Staten Island and that influx of visitors will further enhance our local economy. The extra spending will result in increased jobs, wages, and tax revenues here in the borough,” said Linda Baran, President & CEO of the Staten Island Chamber of Commerce.

“Millions of visitors a year take the Staten Island Ferry.  We are proud to introduce to them the newly opened Empire Outlets and the North Shore’s world class cultural institutions,” said Travis Noyes, Chairman of Destination St George.
​
New York State Executive Director of Tourism Ross D. Levi said, "The ferry and its terminals are synonymous with Staten Island, and we hope that the new campaign encourages visitors to experience some of the attractions highlighted during this trip or during a return visit."
 
The Tourism and Cultural Affairs Office, under the direction of Sammartino, was created by BP Oddo in June 2017 to expose the numerous parks and cultural attractions on Staten Island. Known as the Borough of Parks, Staten Island has an extensive arts and culture community featuring 30 museums and art galleries that cover the entire borough. VISIT Staten Island was created back in 2009 to highlight Staten Island as a fun, family-friendly and historical destination to visit. With the revival of this brand, this office will continue to highlight the cultural value all the organizations bring to the borough. 

Borough President James S. Oddo is excited to announce the dates and lineup for his 2019 Summer Sunset Concert Series. All concerts will take place at 7pm, with the exception of August 1st where the concert will begin at 6:30pm. The Thursday night concert schedule is as follows:
 
June 27th—Lemon Creek Park (Seguine Avenue & Johnston Terrace) featuring Grounded 4 Life and Freepass
July 11th—Historic Richmond Town (441 Clarke Ave.) featuring The Black Ties
July 18th—Snug Harbor Cultural Center (1000 Richmond Terrace) featuring Anthony DeRoss and Joan Caddell and the Midnight Choir
July 25th—Conference House Park (298 Satterlee Street) featuring The Resistance
August 1st— United States Coast Guard Appreciation Night at Fort Wadsworth (210 New York Avenue), with a special thank you to our Military service members, featuring 42nd Division Infantry Band. *6:30PM START TIME*
August 8th—Westerleigh Park (Neal Dow Ave. and Maine Ave.) featuring Julia Gargano and JD & the All Stars
August 15th—Silver Lake Park (Forest Ave. at Haven Esplanade) featuring Cause and the Effects
August 22nd—Wolfe’s Pond Park (Cornelia Ave. and Chester Ave.) featuring Whiskey Tango Four and Saints in the City
 
A special concert with headliners Vito Picone and the Elegants and guests will take place on Saturday, August 17th at 7pm at Midland Beach Splaza (Fr. Capodanno Blvd. at Seaview Ave). Additionally, Back to the Beach will take place on Saturday, July 13th and Sunday, July 14th.
 
“We at Borough Hall are excited to offer this free entertainment series to Staten Islanders for another summer, while giving some of our homegrown talent a chance to show off their musical skills,” said Borough President Oddo. “This is a wonderful way for people to enjoy our Borough of Parks and experience some of the homegrown talent Staten Islanders have to offer. Good music should be enjoyed!”
 
The Summer Sunset Concert Series is sponsored by Borough President Oddo and Councilmembers Debi Rose, Steven Matteo, and Joe Borelli.
 
For more information, visit statenislandusa.com/sunset.

Borough President James Oddo will joined with NYC Department of Parks to hold a beach cleanup event in honor of World Oceans Day 2019 on Saturday, June 8th. A call to action was issued for Staten Islanders who are interested in cleaning up our beaches to join us at Conference House Park for a cleanup of the 3.5 miles of shoreline from 10am to 1pm.

104 Staten Islanders volunteered their time to join us, including students from IS 75, Port Richmond HS, Tottenville HS, PS 22, and PS 51. 

Cooling stations and restrooms were available. The cleanup at Conference House Park will featured tables with information from different environmental education groups and City agencies.

Below is video of Deputy Borough President Ed ​Burke showing the tremendous work our volunteers put in.  

Borough President James S. Oddo is excited to announce his office will once again host “Kids Day at the Carousel,” a free event for children and their families, on Sunday, June 2nd from 12 to 5pm. The event will take place at the Carousel for All Children in Willowbrook Park.

“We invite all Staten Island families to come out to Willowbrook Park for a fun day that kids of all ages will enjoy,” said BP Oddo. “Last year, hundreds of Staten Islanders came out to have a great day at the carousel, so I am happy to continue the fun this year.”
​
Rides on the carousel will be sponsored by the Borough President’s office. In addition to free carousel rides, the event will feature inflatable attractions, chalk art, crafts, and music. The Rock-A-Silly band will perform from 12:30-1:30pm. The New York Public Library will host story time at 2pm.

For the duration of the event, the Staten Island Zoo will have a table of animal presentations and the NYC Parks Play Mobile will be present with games and activities for children of all ages.

Borough President James Oddo is pleased to announce a partnership with NYC Department of Parks to hold a beach cleanup event in honor of World Oceans Day 2019.
 
We all know Staten Island has a litter problem, and we are working to make it better, but we can’t do it alone! Borough President Oddo and NYC Parks are issuing a call to action for Staten Islanders – civic groups, community organizations, and individuals – who are interested in cleaning up our beaches to join us at Conference House Park for a cleanup of the 3.5 miles of shoreline. This event will take place June 8, from 10am to 1 pm, rain or shine. Cooling stations and restrooms will be available.
 
“The fight to reclaim our Island from those who litter continues. We ask the public to help us, not only by not littering, but also by joining with us to help clean up the shoreline at Conference House Park on June 8th,” said Borough President Oddo. “We hope that by having a call to action for one weekend, we can enlist more Staten Islanders in this battle. I know the majority of Staten Islanders are not engaging in it, but we need the majority to help us with the litter solution in order to protect our community and our beaches.”
 
The Borough President’s Office and NYC Department of Parks will donate supplies for the cleanup efforts at Conference House Park for volunteers to safely cleanup the shoreline. In order to ensure there are enough supplies for the cleanup, please RSVP below or call Irene Maiello at (718) 816-2239.
 
The cleanup at Conference House Park will also feature tables with information from different environmental education groups and City agencies. There will also be a guided historic tour of the area available.
 
“We count on New Yorkers to help us keep our public spaces clean and green, and that includes our waterbodies and beaches,” said NYC Parks Staten Island Borough Commissioner Lynda Ricciardone. “We are proud to partner with Borough President Oddo in an effort to reduce litter across the Staten Island shoreline. Together, we can all chip in to maintain and enjoy a healthy, beautiful environment.”
 
In the event that any illicit drug paraphernalia is found, NYC Parks will have trained crew members on site to properly and safely dispose of it.

​Borough President James Oddo will sponsor a Lyme Disease Forum in May to update Staten Islanders about the prevalence of ticks and tick-borne illness on Staten Island. This free event will be held on Wednesday, May 29th from 7:00-8:30pm at the Bernikow JCC (1466 Manor Road) and coincides with May as Lyme Disease Awareness Month.
 
At this forum, The New York City Department of Health and Mental Hygiene (DOHMH) and researchers from Columbia University will present important information about Lyme disease and the black-legged ticks that are vectors for the disease. DOHMH staff will also provide statistical updates on the incidence of Lyme disease cases in New York City and on Staten Island. There will also be presentations on tick precautions and removal. There will be a demonstration of how mice bait boxes—or mice “car washes”—work, one of the tick control measures that New York City is undertaking at the urging of Borough President Oddo.
 
Topics to be discussed at the event include basic facts about Lyme disease, symptoms and health impacts, public safety tips, precautions when exploring natural areas, and do’s and don’ts on tick removal. A question and answer period with the audience will follow the presentations.
 
Speakers at the event include:

• Members of NYC DOHMH including Sally Slavinski, DVM, MPH, Assistant Director, Zoonotic and Vector borne Disease Unit; John Zuzworsky, Senior Vector Ecologist, Office of Vector Surveillance and Control; and Mario Merlino, Assistant Commissioner, Bureau of Veterinary and Pest Control Services
• Maria Diuk-Wasser, Ph.D., Associate Professor, Columbia University
• Christopher J. Pappas, Ph.D., Associate Professor, Manhattanville College

 
“Our quest to mitigate the growing number of Staten Islanders suffering from Lyme disease is being fought on many fronts, and educating the public about the disease and how it is spread is a vital step,” said Borough President Oddo. “The New York City Department of Health and Mental Hygiene and the Department of Ecology, Evolution and Environmental Biology at Columbia University are working with us on the front lines to combat ticks and the spread of Lyme disease. It is essential Staten Islanders gain as much information as possible to be able to protect themselves.”
 
If you wish to attend the forum, please RSVP to Diane Marciuliano at (718) 816-2246 or DMarciuliano@statenislandusa.com.
 
The Borough President’s previous Lyme disease Forum in August 2016 attracted over 100 individuals.

On Monday, July 23rd, Borough President Oddo joined with Mayor Bill de Blasio, Health Commissioner Mary Bassett, Council Member Joe Borelli, and Bob Sabatino, founder of Lyme Society Inc. on Staten Island, at a press conference in Blue Heron Park. As a kickoff event for 2018’s "City Hall in Your Borough," the conversation revolved around ways to prevent Lyme disease, promote education and awareness about tick-borne illnesses, and protect the health of Staten Islanders.

During the press conference, The Mayor released a plan for Enhanced Tick Control for Staten Island. The strategy includes:

• Enhanced Tick Surveillance of City Parks: The Health Department will double the number of surveillance sites on Staten Island from 14 to 28.
• Enhanced Surveillance of New Yorkers with Lyme disease, focused on Staten Island: The Health Department will conduct more detailed case investigations of Lyme disease and work in partnership with NYC Parks and academic institutions to better understand risk factors for infection. 
• Outreach: Health education and prevention activities on tick-borne diseases will be expanded, increasing awareness and outreach.
• Tick Control: Novel methods under consideration for use next spring include bait boxes, which attract mice. Mice are the primary reservoir of the bacteria that causes Lyme disease. Once the mice enter the bait box, they are covered with a small amount of the same active ingredient used to control ticks on pets. The Health Department may also use biological pesticide that uses a fungus found in soil to spray on vegetation where ticks look for hosts such as deer, to feed on.

This Enhanced Tick Control program will allow for a way to determine high risk areas in order to target control efforts to these specific areas of Staten Island and reduce Lyme disease cases.
 
“We understand how serious Lyme disease can be, and while we're seeing cases level off, even one case is one too many,” said Mayor de Blasio. “Today we're committing to doubling down on our efforts and our focus on Staten Island, where we know this disease is of particular concern. We hope New Yorkers join us and do their due diligence to keep themselves safe.”

“My team and I have spent a lot of time focusing on this issue, not because we are alarmists, but because we know the serious medical side effects that can happen from a tick bite,” BP Oddo said. “Borough Hall will not rest until we are doing everything we can to suppress the tick population and reduce the number of Lyme disease cases on Staten Island. This is an issue we need to get better at on Staten Island and in the City of New York, so I am happy to see the announcement of this project on Staten Island.”

The City will increase spending approximately $600,000 a year on this initiative.

On Thursday, April 26th, Borough President James S. Oddo attended the groundbreaking for the reconstruction of the cross-country running trail at Clove Lakes Park with NYC Parks Staten Island Borough Commissioner Lynda Ricciardone and Assemblyman Michael Cusick.
 
The reconstruction for the state-of-the-art trail will include improvements to drainage, improvements to surface material and edging. Additions also include distance markers as well as a new start/finish line.
 
“We want Staten Islanders to have top of the line amenities, and that is what they will get with the reconstruction of these trails,” said BP Oddo. “The running community in this borough is active, engaged, and an integral part of Staten Island. When this work is completed, I hope to see Islanders of all ages taking advantage of this remarkable corner of Staten Island.”
 
The $1.9 million project was funded by Mayor Bill de Blasio and BP Oddo, with $1.5 million of the funding coming from BP Oddo’s FY 2015 capital budget. The project is expected to be completed in March 2020.